Our Story
About the Contest
Born from a vision of worldwide beauty, culture, and celebration — the Mona Lisa & Apple Salt Beauty Contest is a once-in-a-lifetime event for 1 million people across every nation and language on earth.
Our Mission
Beauty Without Borders
The Mona Lisa & "Pose" Apple Salt Beauty Contest was founded by Air 'Money, CEO Steven E. Goodloe and The First Office of Law Clerk 7 Inc. with a singular mission: to celebrate the beauty, elegance, and dignity of every individual — regardless of nationality, background, or language. With over 7,000 spoken languages represented and 1 million contestants invited, this is the most inclusive beauty contest ever conceived.
"He hath made every thing beautiful in his time."
Ecclesiastes 3:11 KJV
The Inspiration
da Vinci's Mona Lisa, 1503
Leonardo da Vinci completed the Mona Lisa in 1503 — a portrait that has endured for over five centuries as the world's most recognized symbol of timeless beauty, poise, and mystery. It is from this masterpiece that our contest draws its name, its spirit, and its standard of grace. Just as da Vinci saw beauty worthy of immortalizing on canvas, we see that same beauty in every contestant who steps forward.
The Paris Connection
Why Paris?
Paris is the birthplace of the Mona Lisa's fame, the world capital of art, fashion, and elegance — and the only fitting stage for a ceremony of this magnitude. All 1 million contestants will travel to Paris, fully hosted with luxury transportation and hotel accommodations, for a 40-day, 40-night graduation ceremony. Every contestant walks the grand stage to receive their Mona Lisa & Apple Salt Beauty Award and official Beauty Certified Diploma.
What We Stand For
Our Core Values
Elegance
Grace in movement, presence, and presentation — the hallmark of every true contestant.
Inclusivity
Open to all ages 18 to age 70 across 7,000+ spoken languages
Integrity
Judged fairly by a panel of 40 distinguished judges with transparent criteria and standards.
Celebration
Every one of the 1 million contestants is honored — not just the 1,000 Grand Prize Winners.
Founded By
Air 'Money, CEO
Steven E. Goodloe
The First Office of Law Clerk 7 Inc.
Air 'Money, CEO Steven E. Goodloe established The First Office of Ms. Air 'Money and The First Office of Law Clerk 7 Inc. as the organizing bodies behind the Mona Lisa & Apple Salt Beauty Contest — a worldwide event rooted in faith, beauty, and the belief that every person deserves to be celebrated.
"And when these things begin to come to pass, then look up, and lift up your heads; for your redemption draweth nigh." — Luke 21:28 KJV
All Rights Reserved July 2026 — The First Office of Ms. Air 'Money · Air 'Money, CEO Steven E. Goodloe · The First Office of Law Clerk 7 Inc.